Continuity Post

In this post you will find new developments that I plan to show to my target audience.

The major developments that have been made are things such as the use of eyes to give the campaignn a common picture that runs throughout the work and helps make the fact that the poster,trailerr and magazine cover are from the same production.

This was the first edit with the mindset of focusing on mainly using a common theme throughout the products. How I did this was by not only using the same text font for the title but also using eyes to be the design to make sure the theme was taking throughout.  

This design was in response to audience feedback that the title was hard to reed with the blue colour previously did not stand out. A change of the title text as it had a much greater contrast to the dark background. The causes the poster to be much more eye catching.

The alteration made to the Mag cover was simply changing the the film title to keep continuity with the film poster.

When I showed the improved Film Title to target audience they commented on the text was too small so considering that there was adequate space to make the text bigger it was a simple improvement that made a big difference.

The final point I need to make in this post is due to time restraints and technical problems I was unable to to change the trailer's Film text to match this on going theme.