Insanity Analysis

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Continuity Post

In this post you will find new developments that I plan to show to my target audience.

The major developments that have been made are things such as the use of eyes to give the campaignn a common picture that runs throughout the work and helps make the fact that the poster,trailerr and magazine cover are from the same production.

This was the first edit with the mindset of focusing on mainly using a common theme throughout the products. How I did this was by not only using the same text font for the title but also using eyes to be the design to make sure the theme was taking throughout.  

This design was in response to audience feedback that the title was hard to reed with the blue colour previously did not stand out. A change of the title text as it had a much greater contrast to the dark background. The causes the poster to be much more eye catching.

Movie development

This was the very first edit that was created. This was exactly how I wanted the sequence to go as I followed the storyboards that where created to the letter. Wilest creating this cut I used sound effects from soundbible sound effects.   The fact that this was the first edited I created this with the fact of much more development would be needed.



This cut I added some word graphics to tell the audience what they where to be thinking about however these where too small and there was too much so the next step would be to simpilfy the graphics and carry on with further development to make them more effective.



With this cut I used incompetech royalty-free music to help set the feeling of the scene and used royalty free as that way there would be no paper work that would be needed to gain permission to use their music. I also used larger moving graphic to be more notice able and also simpler for there not to be too much going on at the same time.



To help the idea of this film I used a voice over to say the major words, however the words that say 'no?' and 'too bad' created a comical feel to the film and where henceforth, removed to keep the horror feel intact.  After realising that what I had in fact created was more typical of an opening sequence, I tried to combat this, so I cut a section of the trailer out so as to not give away the whole story in one go; this still needed further work to create the final product.



This edit I added a heartbeat effect to try and show the tension the characters would be feeling. The 'through white' transition was an attempt to solve a jumpy transition however this did not work as planned so is something that would be needed to be looked further into.


This was an edit without the heartbeat sound effect as I felt it wasn't as effective as hoped so ultimately it was removed to focus on the storyline atmosphere and feeling of the film.



With this cut the inspiration of putting the production name in the start came form another horror move trailer however I could not recreate the same effect as what was shown on the original trailer that the idea came from not therefore was not used in future cuts.



The idea of using a medical flat line was an idea that was given from audience feed back however it gave the idea of someone surviving and being in a clean safe place that works against the usual connotation within horror movies and trailers. This was put down to an idea that did not work so was scraped.



This was the first audible cut with the new voice over. The problem with this one is that during editing  that thanks to the volume the voice was recorded was much louder than the rest of the footage This is something that was needed to be developed and solved.



This edit had further audio problems with all sound being far away to quiet and making it hard to understand anything that was being said.


Again the thing that is needed to be looked at in this was the volume of the voice over and the sync of the sound as the timing between the gate closing and the sound of the gate closing is very far out.



This cut was done with the idea of being like a movie trailer as the storyline was mixed up to cause more questions to be asked and keep the audience involved trying to make sense of what is going on. I also noted the fact that after I showed this trailer to my target audience they mainly questioned the genre because of the voiceover, hence this will be removed. As well as that the problem with the audio sync also needs to be revived as its out by some way with the gate closing.





After realising that using headphones to set my sound levels had caused a major error making barely any audiable sound, this was my first cut that tried to fix this problem.

After much time I feel all the niggley problems have been ironed out and this is the final final edit for my first draft.

Poster Development

This is the final development was simply the production name as some people was questioning the role 'the hotman group' was playing so simply added media to the name to make it obvious of its role.

This was the last major development using a lighter back drop to show a little more detail in the image and being able to see the emotion on the face of the main character.

This is a development was created after I was given the tip of showing more action of what happens in the film. I was given mixed reactions with this poster so therefore created a survey to see what version was preferred by the viewers. 

In this survey I had the most recent poster as poster 1 and the previous one as poster 2 and as this graph clearly shows the original poster was the more preferred out of these two.

The next thing that I realised was the codes and conventions had been broken though the fact the release date was being very much overshadowed by the rest of the poster, not only this I also made the title become more apparent by using a lighter shade of blue to make it stand out against the dark background.

With the idea of working with corporations I added not only my own logo but also the logo of whom was helping me during the heavy development stage of this opening sequence.

The next things that I thought would give this poster a more professional look was logos as there were seen in most film posters such as: 20th Century Fox, Sony, Dolby Digital sound and other companies and media incorporations.

As developments went on I found through the research thast there is a lot of info on a poster such as who created/produced said film, who stars in said film, and any extra persons that were key to the creation of said film.

This is my first idea for the ancillary task of  a movie poster. The idea of using this image has been ideal since the filming was completed. This first idea consists of a very simple design that clearly needed to have improvements made to it. However this was a very strong base to add improvements to. The major parts to a movie poster are already here such as, Title of the film, when the film is being launched and a background that sets the theme and idea of the film.  

Poster Plan

After looking at many other movie posters, I gained an understanding on what is a 'must' in a movie poster. The most critical things are:
Eye catching lay out to captivate the audience
The poster includes an intriguing focal picture to have the audience asking questions
Clear Title to make it easy to read
Theme that shows the horror genre of the film
Will attract the target audience of 15+
Age certification may be displayed
Release date
Directors and Production Company displayed

Movie Poster

In preparation for the second ancillary we looked at movie posters to understand what was needed for the most effective advertisement.
This is an analysis of a horror Movie poster;

However the posters below are also what I used as inspiration for the set up and layout of my movie poster ;

Production Recap

Since the planning stage, we have completed filming and I have edited a rough cut of the footage into a sequence that fits the codes and conventions of horror movies such as The Blair Witch Project and Blue. The development has been extensive since discovering what we originally created was an opening sequence. The next stages that are needed to be taken is the finalising of footage editing, and the research and development of a Movie Poster